As a great example, there's NikePlus , Nike's mobile loyalty program.
Members use the Nike branded app to access birthday rewards, member-exclusive products and content, invitations to offline events and online workouts.
As you can imagine, this program was a huge success. Nike Plus members japan phone number list reportedly spend 3 times more than non-member shoppers.
It costs 5 times more , on average, to acquire a new customer than to retain an existing one. Existing customers are 50% more likely to try a new product and spend 31% more per purchase than new customers.
While marketing and sales efforts aimed at reaching potential customers are essential for growth, retaining them is where the long-term value lies. If we don't manage a positive retention rate, we're more likely to be replaced and go to the competition.
Encouraging loyalty through loyalty building is essential to avoid high churn rates and retain high-value customers.