The B2B sales funnel is longer and more complex than the B2C one due to the nature of the buying process. A typical B2B sales funnel is divided into the following stages:
Awareness : The prospect identifies a need or guatemala mobile database problem and begins searching for solutions. At this stage, the goal is to capture their attention through relevant and educational content.
Consideration : The customer evaluates different options and begins to consider your product or service as a viable solution. This is where it is key to offer comparisons and case studies that demonstrate the value of your offer.
Decision : The customer makes a purchase decision, comparing prices, features and the cost-benefit ratio. This is where negotiations and customization of the offer come into play.
Also, discover here the 6 necessary steps in a B2B sales funnel.
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B2B Strategies: LinkedIn for Businesses
LinkedIn for Business is a key tool for B2B strategies . It is the leading social network for professionals and businesses, with over 700 million active users, making it a powerful channel for generating business opportunities, networking and promoting your brand.
Businesses can use LinkedIn in the following ways:
Targeted advertising : LinkedIn offers the possibility of running highly specific advertising campaigns based on criteria such as industry, job title, or company size.
Networking : Through groups and contacts, companies can connect with potential partners and clients.
Content creation : Publishing relevant and valuable content on LinkedIn positions your company as a leader in the sector, attracting professionals and companies interested in your products or services.