Why and how to compare two Instagram accounts?

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There are many reasons why you should make a comparison between two Instagram accounts, for example we can think of:

measure the impact of two different influencers to create marketing strategies;
discover the impact or audience quality score between you and your competitors;
identify the rate of increase with the aim of detecting the brand with more attention in recent months;
compare audience demographics;
measure engagement between one brand and another.
The reasons may vary from strategy to strategy, but the important thing is to greece phone number list understand that comparisons in Digital Marketing are valid and even necessary to grow and advance.

Now, just as the purpose of comparing two Instagram accounts can change, the ways do too, as there are endless tools, platforms, and even methods to do so according to the general goal.

However, the approach we decided to give to this content is a more specific and, we believe, transcendental one; it will help you decipher the genome of each account and discover from within which are those insights that make one profile more suitable than another for your initiatives.

Therefore, keep reading and discover which are the relevant metrics or indicators that can help you compare one account with another and make strategic decisions later.