Why does Adwords Express ruin good PPC?

[suchona.kani.z]

This definitely does not include government entities and organizations , hospitals and healthcare organizations, nor schools, academic institutions or universities (there is another project for these, Google for Education ).

But don't be sad if you don't meet these conditions. Google reserves the right to accept or reject any application or organization at any time and for any reason. And that's not all. It can even expand or change the acceptance conditions at any time. The choice is purely Google's, which is not subject to any external control. What does this mean? One day you may meet these conditions. Another advantage is independence from regional governments, which may not want your activities. Hungary could tell a story.

How to register:
TechSoup registration
Sign up for Google for Nonprofits
Ad Grants registration
Creating your Google Ads or AdWords Express account
Setting up your account correctly to be approved for Google Ad Grants
Account approval itself
Regular account maintenance
We will cover each of these steps in turn and guide you through the entire overseas chinese in uk data process in a separate article here .Campaign management
It is in campaign management that these two systems are diametrically different.

In Google Ads, you have a free hand and can regularly update and optimize your campaigns to the best of your ability. You can adjust keywords, bidding, and targeting interests, topics, etc. Everything is in your hands. Beginners may find it confusing at first, but with a little effort, they will master this system and will soon have it under their belt.

In contrast, AdWords Express allows you to create a campaign, set a daily budget, create an advertisement and that's it, all your rights end. AdWords Express is completely automated . After creating a campaign, Google bots take over the entire management and you can only watch from a distance how they are succeeding (or rather failing) in optimizing your campaigns. Although the bots use the latest Google technologies, you can hardly explain to them what you want to achieve with the campaign and what is crucial for you. After all, what would you want from a campaign that you set up in less than 15 minutes.