HR marketing in the age of digitalization or how to make a good career website?

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At AITOM, we continue to broadcast thematic webinars. We want to bring you current and interesting tips from the online marketing world. The last topic that had a great response was HR marketing in the online world . Nowadays, it is the right time to build an employer brand online. Get ahead of the competition, keep the best people and bring in new ones. Representatives of Welcome to the Jungle, Edenred and Heineken broadcasted for you together with us and together we shared tips on how to do HR marketing in the online world so that it works and connects the right people.

Read the most interesting things from the webinar, or use the complete recording .



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Why a career website?
Career websites are growing like mushrooms after a rain. They are a practical and effective tool that – if built well – can attract the right people to the positions you offer. There are several reasons why it is worth building a career website:

A candidate has a lot in common with a customer. Both make up overseas chinese in australia data the market and you need to attract both. Although each one is a little different.

Offline channels (such as trade fairs) are in decline during the time of viral uncertainty. The main thing is happening online.

Everyone wants to know where they are going for an interview. On a career website, you have the opportunity to provide candidates with the information you want them to know about you. Not the information they will Google from sources you have no control over.

Especially for companies that deal with frequent recruitment, a career website is an ideal place to collect information about vacant positions, company events, profiles of specific people - everything that potential employees are looking for and, to a large extent, you would need to tell them sooner or later anyway.



“Employer branding is a comprehensive work with the employer brand. It will fundamentally affect how you are perceived by applicants, current employees and the public, ” says Jak Klusoň from Welcome to the Jungle. “You do it, even if you don’t know it. In fact, you can’t help but do it, but you have the chance to manage it well,” he adds.