7 steps to define your company's brand identity

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If your brand were a person, what personality would it have? Defining your brand identity is one of the fundamental steps in creating an image and positioning of your company in today's competitive market, as well as being the basis for a good communication and marketing strategy.

Brand identity goes beyond visual elements or a memorable slogan, it is about establishing the pillars: mission, vision, values ​​and essence. It is the combination of visual and emotional elements afghanistan mobile database that will differentiate you from your competition in the minds of customers. Some of the elements that build it are the logo, colors, typography, tone of communication, values… What it represents and how you communicate it is essential to work on how your brand is perceived in the market .

This is a format whose content is expressly advertising a product, company or brand. In general, they are longer, up to 3 or 4 minutes, although both this and the orientation of the format depend greatly on the platform on which it is broadcast, since it can be done in all the formats shown.

An interesting strategy is to do them with influencers who advertise the product with different techniques (tutorials, recommendations...) and on different social networks, depending on where they are successful (TikTok, Instagram, Twitch...). However, it is important to know that Instagram currently gives the option of making a joint publication between several accounts, which has greatly facilitated the traffic of audiences in publications with this type of strategies and formats.

One of the biggest mistakes companies make is going out into the market and trying to grow exponentially through communication and marketing strategies without first working to define the brand identity, which has a direct impact on the company's image and on the target customer.