Marketing digital transformation

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efforts to increase potential customers begin with creating personas and customer journey maps, and it is important to then implement online customer acquisition measures with content marketing at the core.

To achieve this, it may be necessary to change the ratio of outbound sales activities and offline advertising, as well as the business model and organizational structure itself.

However, if you were to implement all of this from scratch, it would require a lot of time and cost, such as three to six months just to consider the persona and customer journey map, and another three to six months for content creation. Therefore, we recommend that you create the basic framework of the ideal persona and customer journey map in a short period of time, such as one month, and start with content creation with just one landing page or two to three blog articles, starting small as soon as possible, and then making daily improvements as you operate, while making effective use of "data analysis," which is unique to the DX era.

In the next article, we will explain the DX measures for the second important point: "How to improve the increase rate in each department?"

[Part 4] Digital transformation measures for each department to improve the rate of increase



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