Use advertising metrics to diagnose the problem
You might not get to $5,000 a day in revenue right away, but you can use clues from your online advertising campaigns to help you pinpoint the issue. For example, a low CPM means that the advertising platform doesn’t like your creative—if you’re not getting a lot of engagement, the platform isn’t serving the ad to a ton of people.
Click-through rate, on the other hand, tells you how much people on the platform like what you’re putting out. “Looking at these metrics helps basically understand and diagnose where you could be going wrong or what you need to fix,” Nik says.
Shopify offers reporting tools germany mobile database that can show you stats like average order value and conversion rate per page to help you continue the analysis once customers have successfully made it from organic or paid content to your Shopify store.
To learn more about Nik’s marketing strategies, listen to this episode of Shopify on Location in New York.
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