No loyalty built : Customers who buy because of the low price will be willing to leave if there is a cheaper place. No brand engagement. Typical case study: An online shoe store had a sharp increase in revenue thanks to continuous discounts.
However, when they wanted to increase prices to maintain profits, sales dropped sharply because customers had become accustomed to the low prices. This put them in a difficult position: continue to reduce prices to sell products or accept losing customers? 3.
3. SUSTAINABLE GROWTH: LONG-TERM BUSINESS STRATEGY 3.1. Why is sustainable growth important? Unlike cutting prices to sell quickly, sustainable growth focuses on creating long-term value , building brazil telegram data customer loyalty and optimizing profits. Benefits of sustainable growth: Maintain higher profit margins Building a strong brand Attract loyal customers Make a difference from your competitors Not dependent on discount programs of e-commerce platforms 3.
2. How to build a sustainable business strategy 1. create a point of difference : Higher quality products than competitors Better customer service Compelling brand stories help create emotional connections with customers For example, Uniqlo brand does not compete on price but focuses on fabric quality and sustainable production technology, so customers are willing to pay higher prices.