It is important to proceed from the purpose of the publication and focus on either the visual or the textual component.
3. Long videos
The format of long videos is square or horizontal, duration is from 2 minutes to 4 hours. In the descriptions of the video, you can also add promo codes or a clickable link: these functions work well for native advertising.
Timecodes help visitors navigate the content of the video, and help authors get more views.
4. Rollers
Video in vertical format (aspect ratio 9:16) lasting from 5 seconds to 2 minutes. The format is convenient because it has a separate section in the mobile and desktop versions of Zen.
Videos are a super-visual format, the audience does not like to read long descriptions of such videos. There is no way to place a link in the description, but you can use promo codes in the video itself.
A year ago, articles made up almost 80% of all content paraguay mobile database published on brand channels, but now the situation is changing
A year ago, articles made up almost 80% of all content published on brand channels, but now the situation is changing
Algorithms
An important advantage of the platform is smart algorithms that help authors find their audience, and users find interesting and useful content. The selection of content in the feed is based on many factors, including how the user interacts with the content.
First, users see content units from authors they are subscribed to. Next in the feed are personal recommendations — cards that are individually selected by Zen, and non-personal recommendations — what is popular on the platform and could potentially interest the reader.
There are over 100,000 active authors per week in Zen, so finding absolutely any point of view on any issue is not difficult at all — so many people, so many opinions. There are no special filters for searching for authors in Zen: you can find the author you need by blog title, first name, last name, or keywords.