Case. In 2023, the Starbucks coffee chain introduced a drink with extra virgin olive oil to its menu. After tasting it, the baristas themselves noted that they urgently needed to go to the toilet. The management ignored the employees' comments and still launched mass sales. As a result, coffee shop visitors began complaining of diarrhea.
It is obvious that in this example, the risk of losing business reputation is supplemented by the possibility of lawsuits. In such cases, one must act with extreme caution.
If a company plans to launch a new product and during testing it receives negative feedback, it is worth taking this into account and abandoning the innovation.
If a product or service has been launched for sale, it is necessary chile mobile database to immediately remove it from the line. Moreover, it is necessary to prepare an information letter for the audience and convey the initiative to clients in it, for example, to offer them to independently invent a new coffee flavor and participate in its tasting.
You can also reduce reputational losses by introducing additional promotions and bonuses. The main thing is not to forget to apologize.
Cooperation with unreliable contractors entails not only reputational risks, but also financial ones. Imagine situations when a borrower goes bankrupt and does not repay the loan, or a fly-by-night contractor disappears without a trace, leaving your company alone with upset clients, taxes, and obligations.
Timely detection of a risk to a company in the form of an unreliable counterparty helps to minimize the likelihood of business losses. SCAN finds mentions of organizations in the media in connection with crimes, courts, data leaks, business closures, etc. Based on the data received, SCAN calculates the risk level and helps to decide whether to cooperate with the counterparty.
Risk Analytics in SCAN
Reputation Risk Analytics in SCAN
More information about how SCAN works with risks can be found in our article “ How SCAN helps to assess reputation and find reputation risks .”
Man-made disaster
Case. In August 2022, a major fire broke out at an Ozon warehouse in the Moscow region. At the time of the fire, there were more than a thousand people in the warehouse, one of whom died.
How to deal with such reputational risks?
Ozon did a great job: it quickly responded to the situation and confirmed the accident. The press service gave detailed explanations about possible victims, losses and compensations, commented on incoming news. It also immediately reported that there would be no problems with deliveries: goods would be brought from 10 other marketplace hubs. An additional warehouse was promptly opened. Safety issues were not ignored either - Ozon promised to conduct unscheduled briefings.
Such a risk can also be solved by reducing prices for buyers and compensating sellers for damages. We also recommend making a joint release with the insurance company, which will confirm the compensation amounts. To reduce the negative, you can organize a hotline for sellers whose goods were damaged.
It is better to develop your own comprehensive action plan in advance in case of a sudden threat. Firstly, any organization should have a list of the most serious risks, especially industrial ones. Secondly, it is important to prepare channels for communication with the target audience in advance, think over the wording of answers to all probable questions in case of an emergency. The wording that concerns insurers, medical institutions, fire services, city authorities, etc., should be agreed with them in advance. Or at least current contacts of these bodies are needed for quick approval.