Personalize emails based on timing and interests

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Another example of personalization is email delivery based on timing and interests. By sending timely information about products and services that customers are interested in based on their behavioral history and purchase data , it is possible to promote the use of products and services.

For example, if a customer frequently browses a certain product category, you can further increase their desire to purchase by sending them emails with recommendations and campaign information about that product shortly after. It is also effective to analyze the customer's purchasing cycle and send emails at times when a purchase is expected.

In addition, customization that takes into account customer attributes and interests is also important. For example, you can pique customer interest by segmenting products and services that are likely to be of interest based on age and gender and targeting them for email delivery.

However, it is important to be mindful of the frequency and content of your emails. Excessive emails can irritate customers and lead them to unsubscribe, so it's important to strike a balance between the dominican republic number data needs of each customer and what you send them.

Introducing HubSpot's personalization features
HubSpot is an AI-powered customer platform that brings together all the features you need to connect your marketing, sales, and customer service operations.

HubSpot offers a variety of personalization features.

Website Page
It is possible to change the content displayed on the page depending on the lifecycle stage of the person who visits the website page (email newsletter subscriber/lead/negotiating/customer, etc.), country, device type, etc. (Smart content function)

By displaying different images and messages depending on whether the user is visiting the website for the first time or has visited it multiple times, you can expect to increase engagement.