Next, you can view the archive of a specific publication. SCAN has been collecting the archive since 1989. It is interesting that SCAN stores materials from publications that are not freely available on the Internet, as well as materials from sources that have already closed.
For clarity, let's take the popular Krasnodar Krai publication "Kuban News" and look at its archive. First, let's select the period of interest, for example 24 hours:
At the request of SCAN users, we have significantly increased the range of search periods
At the request of SCAN users, we have significantly increased the range of search periods
You can also switch to viewing the archive in the Info-Hosts mode in the top panel
You can also switch to viewing the archive in the Info-Hosts mode in the top panel
If we are interested not only in the archive, but also mexico mobile database in current publications, we can subscribe to notifications about updates to a specific source. This is what the dashboard with new publications in the media outlet we are interested in will look like:
Feed of publications of a specific source
Feed of publications of a specific source
We evaluate the results of the past PR campaign
Once a PR campaign is completed, its media output needs to be assessed. We wrote in detail about how to do this in the article Conducting a Regional PR Campaign: How to Use Media Monitoring Data . Here we will only remind you of the indicators that should be looked at when assessing the effectiveness of PR activities in the regions:
Number of mentions:
total number of mentions - when launching a new product,
the ratio of positive to negative publications - when launching a new product or reducing the share of negativity about the company,
the number of mentions with the company in the leading role and the number of mentions in the context of the industry topic - in comparison with similar indicators of competitors to differentiate from them;
visibility index in SCAN or similar indicators reflecting the visibility of a company in the media (Media Visibility) taking into account the company’s role in the publication and the weight of the source - when launching a new product, when assessing the company’s position on the market;
coverage - when launching a new product, to compare the distribution of several news items.
Let's consider as an example the news that MegaFon automated monitoring of the water supply system in Gelendzhik . Using SCAN tools, we can see what PR effect this news item had in the public space.