On the same page we can see what the risks were associated with. When you click on the risk factor of interest, SCAN shows the very publications that worked in the minus.
The risk factor map shows that the main risk factors for Positive Technologies are sanctions and branch closures
The risk factor map shows that the main risk factors for Positive Technologies are sanctions and branch closures
And such a risk report can be compiled for any company: competitors, counterparties, partners. Read more on this topic in the article " Risk management in new economic conditions: checking counterparties in the media ."
This is the magic of data-driven: the system calculates in seconds what is extremely labor-intensive to select and analyze manually.
We have taught SCAN to recognize the tone of publications — this uruguay mobile database is very helpful in dealing with negativity in the media field and assessing its damage. First, you set up where notifications about negative mentions will be sent: to the Telegram bot, to email, or to the SCAN app. Then, when such a publication is published, you assess how widely it has spread in the media.
Let's give an example. MTS recently had two news items, one negative and one positive: a major failure in the southern regions and the start of sales of the new iPhone. Let's see what the SCAN data shows. In the graphs, we see that in terms of the number of mentions, iPhone sales are almost three times higher than the news about the failure. But if we look at the qualitative indicators, such as the media visibility index, both news items are almost equal.
Comparison of two MTS news items in SCAN
Comparison of two MTS news items in SCAN
This means that the news about the failure was published in more influential media, in which MTS was mentioned in the leading role. The iPhone was most likely written about by second-tier media, and these were mainly press releases .
We prepare reports
With the help of SCAN, you can prepare vivid and informative reports that show how well the company's PR team has worked using big data. The report can and should show not only the number of mentions, but also the coverage, the main role, the direct speech index, and so on. Such indicators demonstrate the results of the work much better. For example, if a comment from a company representative is widely disseminated in the media, this means one thing: the PR service is not sitting idle and is communicating the company's position to the audience.