Follow-up is one of the key tools for successful sales. It helps maintain contact with potential clients, reminds them of your offer and increases the likelihood of closing a deal. Follow-up is also useful for the company's employees, because this way they will not forget any of the tasks that they must complete as a result of agreements with the customer. In this article, we will consider what follow-up is, its goals, its use in sales and how to correctly compose an effective message.
What is follow-up?
Follow-up in English means “to pursue”, “to follow (someone)”. In the classic sense, it is a consistent interaction with a client after the initial contact, aimed at maintaining interest and promoting the deal. This term is often used in sales, marketing and customer service. Follow-up includes various forms of communication, such as letters, calls or messages, which help the seller stay in touch with the potential client and maintain their involvement.
Most often, a “follow up” is understood as a brazil mobile database letter that is sent following a meeting or after some action has been taken (for example, an order in an online store basket), that is, it “catches up” with the client. Often, people are not ready to make a decision immediately after the first contact, so timely reminders about the offer can significantly increase the chances of success. Follow-up helps build trusting relationships, demonstrate care and promptly resolve all issues that arise.
What is follow up for?
Here are some of the main reasons why many companies actively use the follow-up format:
Increased likelihood of a deal. Most customers do not make a purchase decision immediately after the first contact. Eight out of ten deals require several touchpoints with the customer. Follow-up helps remind about your offer, resolving possible doubts and objections. Regular communication creates a sense of involvement and builds trust in the company or product.
Maintaining interest. Customers may be interested in your product or service, but often forget about it in the daily hustle and bustle. Follow-up helps to “keep your finger on the pulse” by regularly reminding them of your offer. This maintains interest and does not allow the potential buyer to switch to competitors.
Building trust. Regular touches through follow-up create a sense that the company cares about its customers and is ready to help at every stage of interaction. This is important, as people tend to trust those who show attention, regularly ask for feedback, and understand their needs.