If you are convinced that Inbound Marketing represents the future of digital communication (what would you be doing on this blog if you weren't?) and you want to deepen your knowledge in this exciting field, then the programInbound Marketing Certificationoffered by Hubspot should interest you.
The Inbound Marketing Certification is a free 9-course study cycle that you can take at any time and at your own pace. This program (in English only) is structured around 4 main themes that will teach you how to:Attract Convert Transform
Attract visitors to your website;
Convert these visitors into leads;
>Transform your leads into customers;
And delight your customers.
The courses cover all the steps of the Inbound marketing peru mobile database process in chronological order and each time consist of a webinar of approximately 45 minutes as well as several additional readings (mainly articles and Ebooks).
Once you've gone through the entire program, all you need to do is pass the final exam to officially become a certified Inbound Marketing Expert!
How to prepare
1. Study
If you want to take the test in the best possible conditions, I advise you to take note of all the resources available to you, even if you are an experienced professional and Inbound holds no secrets for you. Why? Simply because the questions asked in the exam exclusively target the concepts covered in the different classes and it is very likely that you will come across concepts that you have never encountered before (have you ever heard of the 10:4:1 rule?).
2. Take notes
Since the exam is done in front of your computer, you will have the opportunity to refer to your cheat sheet if you get stuck on certain questions. Take advantage of it, for once it's allowed!
3. Practice
Throughout the program, Hubspot gives you the opportunity to use its Marketing Grader, a fabulous analysis tool that allows you to evaluate the relevance of your site with regard to the Inbound marketing methodology. Enter the URL of your website and Marketing Grader will generate a report from which you can locate the weaknesses of your blog and improve them by applying the principles you have learned through the program.