It’s almost like you’re paying to learn about what works and what doesn’t work because you had mentioned negative keywords as a great way to squeeze more margin out of these ads. Then over time, making these tweaks based on your sales numbers.
Eugene: You do have to give it a certain amount of time. You can’t just put an ad for one day and say, this word converted and that one didn’t. You’ll want to refine that over a few months to trust the data. There will be some initial expenditure to figure out what works and what doesn’t before you can curb back the ones that don’t work.
Eugene: What’s nice about argentina mobile database Facebook is you can get a lot more granular on who you’re targeting, because Facebook knows basically everything about you. You can target people based on anything from what they do for a living to what they’ve already liked on Facebook. If they’ve perhaps liked a brand that you carry or they’ve liked one of your competitor’s websites or whatnot, you can target them based on that. Of course, age demographics and everything like that as well.
With Facebook, it’s been a bit more of a manual process because you do have to create one ad at a time. Essentially what I’ve done is, from our Google ads we know what our demographics are, and then I’m able to search those out on Facebook. Right now, we deal with a lot of trades. We deal with a lot of electricians, and plumbers that are actually installing these generators. They’ll buy whatever they need, five, six at a time sometimes, and they’ll install it locally. We’re targeting those key terms when we can as opposed to individual consumers.