Ephemeral formats and programmatic advertising

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Importance of positioning yourself on Amazon, Mercado Libre and other marketplaces
Did you know that Amazon's average daily sales reach approximately $1.29 billion ? In addition, Mercado Libre is the main marketplace in Latin America, with an active base of 78 million registered users . For a retailer , being present on marketplaces like Amazon and Mercado Libre is no longer an option. These environments concentrate a large part of product searches, especially in categories such as technology, home and fashion. In addition, they offer advanced tools to stand out from competitors and attract customers ready to buy.

Sponsored Products: Promote specific products australia whatsapp number data in search results, attracting users with high purchasing intent.
Sponsored Brands: These allow you to highlight your brand identity in premium locations, such as banners at the top of the results.
Internal retargeting: Use browsing data within the marketplace to re-engage users who showed interest in specific products. This is crucial for recovering prospects who did not complete a purchase.
Although marketplace campaigns can be more expensive due to keyword competition, their advantage lies in direct conversion and exposure to audiences with high purchasing intent. For example, while a social media campaign can generate awareness, Amazon ads tend to deliver more immediate results in sales.


For retail , story ads and ephemeral formats offer a direct and immersive connection, while programmatic advertising and digital audio optimize budget and diversify audience touchpoints.