The ads we create directly from the Business Manager

[mahbubamim077]

Matteo: It is very convenient for people to promote posts with the highlight, but I absolutely do not recommend this.
So as a first tip, we always create our ads from the Business Manager .

What we call Dark Posts - have the advantage of being able to be modified during the sponsorship.
If we sponsor an existing post, the pro is that we increase the interactions of a visible post.

Marta: As for Instagram, it can be useful to sponsor existing lawyer data posts to perhaps increase your followers.

Matteo: Absolutely yes, in this case it is better to use the app with the possibility of inserting the call to action Visit Profile. Doing this from the Business Manager this operation is more complex.

Marta: Regarding the learning phase, at what point do you recommend I change my creativity?

Matteo: It is better to test the ads and maybe wait for 8,000 impressions and see if it works or not and if it brings conversions. If it does, maybe you could re-propose it by only changing the image. If it doesn't work, it is better to turn it off and create another one.


Thanks Matteo for the interesting interview!


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