Which starts right from lead generation

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It is becoming increasingly important to accompany the potential customer with tools, messages, relevant and specific information towards the sale. A path called in marketing "sales funnel" or "conversion funnel" , and continues with lead nourishment (lead nourishment) . In this way you can "talk" to contacts that you know are interested in your products, with a greater possibility of conversion.
Here is an image that simplifies the sales funnel well (image source: Exelab )

Another fundamental reason to do lead generation: if physician data we have no way to directly reach our customers and potential customers it is a problem. Social media is a great tool to create a relationship and maintain it, but that data is not ours and most of the time you have to resort to sponsorships, such as Meta Ads to get results.

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Another example of lead generation is giving users the opportunity to access free content, simply by filling out a contact collection form.
Companies and professionals often use this strategy, because it allows them to acquire contacts at very low costs.