A large number of users consume news and information every day through various digital channels, such as Google Discovery feeds. In addition, many users use Gmail to check their email while others browse the YouTube homepage feed. For advertisers, this presents a great opportunity to attract users to their products with engaging ads.
Discovery ads are shown in these various Google products, such as the YouTube home screen, Gmail inbox, and Google Discover. Machine learning algorithms use information about user behavior to automatically deliver ads to people who are most likely to be interested in the advertised products or services. These personalized ads allow companies to target customers and increase brand awareness.
Now Google has introduced three new features for cameroon phone number list Discovery Ads that improve targeting and reporting and give advertisers more control over their ads:
PRODUCT FEEDS ARE NOW AVAILABLE TO ALL ADVERTISERS
Now, anyone running Discovery Ads can use Product Feeds. Product feeds can be used to promote the Google Merchant Center product catalog to increase sales, generate more leads, or encourage other actions on the site, improving ad relevance and customer engagement.
This feature allows advertisers to target their audiences based on specific interests. strategies on Google platforms, combine catalog and lifestyle images and thus increase new customer acquisition. According to Google, using product feeds results in an average of 45% more conversions than with a similar CPA.
BETTER ANALYSIS WITH PRODUCT-LEVEL REPORTS
Starting this month, performance and KPIs can also be reported at the product level. For example, you can see information such as the number of impressions or clicks for a specific product, as well as the overall performance of your products in the Google Merchant Center catalog. This analysis allows you to monitor and optimize in detail how your ads perform on different Google products and the interactions generated.