The early switch to Google Analytics 4 and the connection of the CRM with the advertising platforms help to accurately capture the results and, above all, to recognize the impact on conversions and profits.
Key ideas to support digital strategy in times of inflation and recession
Even with a limited budget , it is possible to develop effective digital strategies during times of economic downturn . Here are some ideas to consider when creating a suitable plan:
From an attractiveness point of view, it is important to china phone number list gain reach: to test new target groups and international markets and to open up to other profiles of potential customers that support expansion.
Loyalty needs to be nurtured more than ever. programs and focusing on customer lifetime value (CLV) are ways to build a strong community of brand followers. It also serves to enrich first-party data.
When messaging, it is essential to put yourself in the shoes of the target audience and understand that their consumption priorities have changed. A good option is to highlight in the catalog the products with cheaper prices or offer more convenient payment systems.
At Labelium, we know how to develop 360° digital strategies in all areas, even in times of economic crisis and inflation. Tell us about your challenge and we will see together how we can solve it.