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Why is CRO (Conversion Rate Optimization) so important?
Conversion rate optimization is essential for brands and retailers in all industries. The cost of acquiring traffic and new customers is increasing, especially due to the increase in cost per click (CPC) and the fickleness of online users, who are quick to abandon their navigation and switch to the competition if they have a bad customer experience. Therefore, it is important to focus on click-through rate (CTR) optimization to improve conversion rates and thus increase the return on investment (ROI) of acquisition campaigns.