Drop out during booking
A familiar phenomenon for every online travel organization: customers who start a booking, but drop out during the checkout process. According to the Baymard Institute, which bases its findings on figures from 37 different studies, the percentage of online purchases that are abandoned for the entire e-commerce sector is 69 percent . The same institution also investigated the causes of abandoned transactions, from which you as an online travel organization can learn a lot.
Travel organizations that want to prevent their visitors from dropping out while making a booking, for example, have to ensure that no additional costs are added when checking out. With 61 percent, unexpected additional costs, such as tourist tax, were an important reason for dropping out. By clearly communicating these costs in advance, you prevent last-minute bookers from being faced with unpleasant surprises. It also becomes clear that customers do not like being forced to create an account. For 35 percent, this was the main reason for dropping out.
Despite all the preparations, it can still high school senior mailing list happen that people do not complete their last-minute booking. Especially considering the high percentage of mobile bookers, the reason for this can be simple. For example, if they change to the next train halfway through a booking and then simply forget about the booking. Fortunately, you do not have to consider these potential last-minute bookers as lost forever thanks to the use of abandoned shopping cart mails.
By sending them an email or text message reminding them of the trip they started booking, you can increase your conversion by up to 50 percent . Of course, you need to have the email address or mobile phone number of the online booker. Of course, you already have these for existing customers or other recipients who come to your website via your emails. But for new customers, it is important that you find out the email address or phone number as early as possible, preferably in step one of the checkout process.
It's all about knowledge
The bottom line is that online success for travel organizations lies in customer knowledge. Like any other industry, technological developments are also following quickly in the travel industry, but that does not have to be at the expense of the personal touch. In fact, by cleverly using data and technology and by taking into account the interests and booking habits of your customers, you can be more personal than ever. In this way, you can gain a significant advantage over your competitors who are less smart about this.