Use variant markup to specifically inform Google about differences (e.g. color, material).
Don't index every single variant, but strategically select the most important ones.
Set canonical tags correctly to avoid duplicate content.
Conclusion: Why optimizing product detail pages is essential
The way products are presented in Google search finland phone number list results has changed due to the product grids - and online shops have to adapt. Those who work with strategically optimized product names, structured data, well-thought-out descriptions and customer reviews can not only rank better in the grids, but also increase the general visibility and conversion rate.
Act now: Would you like to optimize your product detail pages for the new requirements? Contact us – we will develop a tailor-made SEO strategy for your shop!
Have you been asked about your marketing plans for Q4, Black Friday and Christmas?
As an agency, we try to plan for Q4 as early as possible and are of course dependent on the input of our customers:
What promotions are planned for Black Friday and/or Cyber Monday - will the day be used for marketing purposes at all?