There are small measures that can be put into practice to encourage this process: First of all, offer the appropriate technical tools on your site to facilitate the user. If a rating system has not been implemented or, in fact, you have not even left the possibility of commenting, I suggest you fix it immediately.
Write a thank you email to those who have already purchased, in advertising data which you invite, in a very polite and friendly way, to leave a review on your site to help future buyers in their choice. If necessary, give a gift , a small symbolic gift, in exchange for the review.
For example, you can give a discount code for future purchases, an ebook or another document useful to the customer. I can guarantee that the benefit in terms of visibility will be much higher than the cost incurred.Have you ever heard of Marketing Automation? Do you know exactly what it is? And why it could be useful for your brand and business? In this post I will explain what Marketing Automation is and how you could use it effectively for your company.
Marketing Automation: What are the functions?
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