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Content (case studies, guides, etc.) Include a call to action (CTA) in the body of the post and at the end, but not in a way that changes or interrupts the narrative Use SEO best practices such as adding target keywords in subheads and completing the metadata for every post Step 2: Revise and Repurpose with SEO In addition to strong headlines, new material was added to each short post.


“Obviously, you don’t want to just make things up and just add netherlands cell phone number list fluff for the sake of getting to a certain word count,” he said. In the process of epanding the basic posts, Kunsman was easily able to incorporate frequently searched keywords for a quick SEO boost. At first, he relied on Google’s Keyword Planner for keyword research.


But the most effective tools for identifying the best words turned out to be Moz and Search Console. search activity, longtail keywords and new keywords that were just starting to gain some traction were also included. “Whether it had a lot of search volume sometimes wasn’t even the most important factor,” he said.