Each season requires its own seasonal merchandising capacities and techniques. This is obvious from stepping into any retail store as the seasonal cycle is in process. The seasonal merchandising cycle across the globe tends to look something like this:
January – New Year Sales
February – Valentine’s Day Sales
March/April – Easter Weekend Sales
June/July – Summer Sales
September – Back To School Sales
October – Halloween Sales
November – Thanksgiving Sales
December – Christmas Sales
We know that these events denmark phone number list will reappear each year, so this gives us a great opportunity as eCommerce stores to make the most of these lucrative opportunities. Let’s take a look at 5 tips to make the most of your seasonal merchandising strategy.
Plan Ahead
Since we all know what these seasons and holidays will look like, there is plenty of time to plan your merchandising strategy. This time should not be put to waste. The more time there is, the more opportunity you have for covering all bases.
Things such as product lines, delivery dates, sales & inventory planning, merchandising campaigns- they all take time and need to be considered in advance. Also planning should include finding the on-trend products. Even though Christmas comes around every year, each year there are new trending products that people are looking to get their hands on.
Plan in advance to make sure that you aren’t missing the must-have item. If these things aren’t taken into consideration early, you’ll be too late and miss out on extra sales.