What could go wrong?

[kexej28769@nongnue]

Not for Enterprises #2: Local business listings are another complete deal.
I find this advice particularly relevant. I don’t think it’s even true for SMBs, and at the enterprise level, it’s just plain wrong. It’s my guess that this advice comes from imagining a single local business. They build their Google My Business listing and build maybe 20-50 structured citations with good data.

For starters, they may have forgotten that their business had a different name 10 years ago. Oh, and they moved across town 5 years ago. And that old data is sitting somewhere in a big aggregator like belgium number data , and somehow, due to the notorious nature of data flow, it ends up on Bing, and a Bing user gets confused and reports to Google that the new address on the GMB listing is incorrect … etc. etc. Between the flow of data and crowdsourced editing, it’s hard to expect a set-and-forget approach to local business listings.

Now multiply that by 1,000 business locations. And that Enterprise opened two new stores yesterday and closed one. And that they just acquired a new chain and are rebranding all of its assets. And it seems like there’s something wrong with the phone number in 25 of the listings, because they’re getting angry complaints at corporate. And they just got 500 reviews on Google last week alone that they have to manage, and it looks like one of their competitors is leaving negative reviews for them. Wow – 700 duplicate listings are being reported by Moz Local! And the brand has 250 Google Q&Aاس ہفتے جواب دینے کے لیے سوالات. And someone just uploaded a picture of a dumpster to their GMB listing in Santa Fe…