Grocery and CPG brands and retailers must be equipped to reach consumers – and meet their expectations – regardless of whether they shop online, in-store, or, most commonly, some combination of the two.
How Often Consumers Shop For Groceries Across all Channels
We have a clear idea of where consumers are shopping for groceries. But how often are they doing so? The most common frequency is a few times per week.
Approximately, how often do you or your household shop for groceries (either in-store or online)?
How Consumers Browse uk phone number list and Buy Groceries and CPG Products Online
The vast majority of consumers are purchasing at least a portion of their groceries and CPG items online. Let’s take a closer look at how frequently these consumers shop online, how they’re navigating the purchase journey, and where they’re most frequently shopping.
A Growing Portion of the Grocery Budget is Spent Online
We know the vast majority of consumers are doing a combination of online and in-store grocery shopping. But for many, a growing portion of the grocery budget is spent online.
Over half (57%) say the proportion of their grocery spend that occurs online has increased in the last 12 months. A third (32%) indicate their online grocery spending has stayed the same, and only 11% claim it’s decreased.
Over Half of Consumers Have Ramped Up Online Grocery Shopping
In the last 12 months, would you say the proportion of your grocery spend that occurs ONLINE has: