Videos of people using and playing with the product

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Then, media assets and content for use in these press and publications and influencers. For example:


Screencast, screenshots if it is a digital or software product.
Pictures
Demo-enabled version if you want to give austria number data login access to something specific.
Guidelines for press usage and quotes, as well as things like logos and style guides
All that kind of stuff. Trust me, if your product launch goes well, people will ask you for it, or they will just use the stuff they steal from your site. You will prefer to control those assets and be able to identify links and referrals, especially from an SEO perspective.

☑ Paid promotion triggers, metrics to watch, and KPIs


Then, last on our checklist, paid promotion triggers. So most of the time, when you're launching a product, there's also some component that's inorganic, like paid content. It could be pay-per-click advertising. It could be Facebook advertising. It could be web advertising. It could be retargeting and remarketing. It could be broadcast advertising. All those kinds of things.