It may seem that such an SMM specialist

[jarinislamfatema]

Must be able to do everything and perform a whole range of actions. But in fact, the SMM specialist rather acts as a coordinator of a team of specialists, which includes a designer, content maker, targetologist and other workers. The global task of the SMM specialist is to manage the entire process, prepare and control the implementation of the media plan and strategy of free or paid promotion. And yet, there are often real cases when all types of activities fall on the shoulders of one person - the SMM specialist.

What are his responsibilities? Let's assume that Lithuania cell phone number list our specialist is exactly such a universal soldier. What functions should he perform (or can something be delegated?). Creation and implementation of a brand promotion strategy in social networks Building a strategy means developing a media plan, setting deadlines and clear goals that the company wants to achieve. Sometimes communication with clients on social networks is added here. The strategy is implemented either by the specialist himself or by other employees according to the technical specifications drawn up by the SMM specialist. Let's say you need to open and develop a company channel in Telegram.

In this case, there are two ways: Create a channel yourself and build a media plan, think through the design of posts and write texts. Complete the first two tasks yourself, and delegate design and copywriting to narrow specialists. Promotion on Instagram and Facebook works in a similar way . Here, however, work with the promotion of ready-made publications may be added. In this case, the SMM specialist either sets up the advertising campaign himself or entrusts this mission to a targetologist. Conducting targeted advertising Targeted advertising is advertising that your target audience sees either on their pages or in their feed.