Pinner Account Quality
Pinterest also takes into account some quality indicators of personal accounts that post a pin.An active account with a history of consistent activity will see an algorithmic increase in exposure when its content is well received by its followers.
Keywords tailored to the target
Pinterest considers keywords and phrases used in the pin description, as well as keywords in the title and description of the boards where pins are saved.
Additionally, Pinterest looks for keywords in the title tag and content of the pin's landing page.
While keywords play a big role in Pinterest searches, it's also worth noting that the algorithm uses related keywords and phrases to surface pins related to a particular user's activity.
For example, a user who searches for “chocolate shake” and then clicks on chocolate shake Pins that also have keywords like “keto” or “avocado” in them may be prompted by Pinterest to serve them additional content related to those terms as well.
This is why it's important to use Pinterest's Guided Search to help craft pin descriptions that help others get more exposure.
When a Pinterest user pins or repins content, Pinterest's el salvador phone number list algorithm first shows it to users who follow the feed or board that the pin is associated with.
The high level of engagement among these early viewers will give your pin additional exposure.
Every click, save, comment, and rating can serve to reinforce the engagement quality of that pin.
Each new round of exposure will increase or decrease depending on the activity it receives.
The value of engagement in the algorithm means you need to keep your current audience happy.