Define objectives and establish a clear strategy

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Social media agency - Instagram example of betting on values

Have different strategies on each social network
Social networks are different from each other so they should not have the same content.

A good practice is to customize the message on each network.

Facebook has formats and even types of ads that don't exist on Instagram and vice versa, the same goes for Twitter, YouTube and all the others, so why should they be the same content?

Above all, because the differences are not only in the formats and cyprus phone number list characteristics of the networks but also in the audiences that use them and that is where the importance of having differentiated strategies or at least adapted content lies.

A good example of this is Airbnb, where on the one hand it shares photos of the most attractive and exotic rentals on Instagram, and on Facebook its content is more commercially oriented.

Social media agency - Airbnb content example


Although on the one hand its absence constitutes one of the most common errors, on the other hand it is also a good practice in many agencies.

And this goes hand in hand with measuring, evaluating and periodically adjusting the actions being carried out.