And it will then correlate the rates and your direct sales, if any, and the rates of the first type. Once this process is complete, it will be decided which banner to provide for display in order to get the maximum revenue. Next, we will work through the advertising networks that do not transmit the bid, find out the methods of conducting mediation with them and ways to connect to the process those networks that participate in prebid.js or headerbidding. Google and Yandex services have products that are convenient for use in mediation, they are known as advertising services .
AdManager is a Google advertising service and Paraguay cell phone number list ADFOX is an analogue of a similar sample from Yandex. There are significant differences in the functioning of these two services. The ADFOX service provides a solution called Dynamic Monetization 2.0, to work with which you need to have a module - Google bid predictor. In the case of using AdManger, mediation occurs due to a waterfall - when the advertising blocks of YAN and Google are called in turn with different BidFloor settings. As a monetization professional, you have a goal to combine two functionalities, that is, to mix together an auction of two types of advertising networks in one project, and in addition to that, to add direct sales.
This is the only option to determine the system that can be offered an advertising demonstration to get the maximum rate for a banner, and, accordingly, to increase income. Working with the settings of both systems is not easy, so it is worth getting acquainted with each of them in detail. Price flooring or second price auction optimization. What is second price auction optimization or so-called price flooring? An advertising network consists of many advertisers, and an auction for them is a chance to win an ad impression for their materials. Let's imagine that there is one ad impression, which both advertisers are competing for.
It will automatically notify your ad server
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