What if I want to apply these findings to my niche?

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Adapt some of these best practices to your own display campaigns with the following actions:

Use crossover devices.

Focus on responsive ads.

Add our recommended media and topics to your list.

Try leaderboard ad formats, as well as other popular formats.

These tactics are working well for major advertisers, so you'd bahrain phone number list do well to test whether or not they work for you as well.

Keep in mind that it's always important to test before jumping in headfirst; display ads are tricky stuff, so it's best to do the necessary testing to make sure your new campaigns will work (and work well!) for your audience.

At the end of the day, it's the most important thing of all.


In this study, we focused on the e-commerce industry, however, we are still collecting data from 24 other business sectors.

If you would like to receive information from other industries, please let us know in the comments so we can publish your industry's results next time!

In the meantime, we invite you to try SEMrush's Display Advertising tool .