Microinfluencers - Their importance

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Depending mainly on the size of your community, we can find different levels of influence.

Generally speaking, although the range of the number of followers they should have is quite subjective, we could say that they have around 10,000 on Instagram for example.

But in some cases, we can find examples with less than 10,000, let's say there is no longer a fixed range of users stipulated.

In some cases, working with influencers with a smaller following can be quite effective.

Why are micro-influencers gaining ground vs. influencers?
Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments, and complete trust that those who follow you armenia phone number list have in the influential professionals they are following.



Micro-influencers are perceived as more authentic than traditional influencers, their posts are not as commercial and do not seem as prepared.

They are more natural, their interactions are more genuine and, therefore, their messages are more credible.

It is also cheaper for the company to collaborate with them, although the prices depend on the professional or influencer marketing agency through which the collaboration is managed.