For example, there are many brands doing something called “virtual walls” , where they offer a virtual reward in the game in exchange for an interaction with the brand such as answering a survey, subscribing to the newsletter or watching a video launching a product or service.
This is very different from television or magazine ads, as the ad argentina phone number list is not there in a static way, on the contrary, it requires a certain dynamic and the brand gains real commitment.
Gaining notoriety = winning at the game
Being part of the experience is another advantage of using social gaming as a marketing strategy.
It is about the brand being part of the game, that is, to reach another level or perform an action, the brand adds its own elements with which the player has to interact.
Showing promotions or offers in the virtual world has been the strategy of many brands in social games, but they also take them to the real world to gain the loyalty of these audiences.
According to a report by IBM , there are several ways to monetize social games, including:
1.- Gamification
It is about the brand or company using the game on social networks as a link between its users and the products and/or services it offers.
For example, a gluten-free product company can educate its potential consumers in an educational way through a game about a gluten-free lifestyle.