What is Influencer Marketing?

[rochon.a1.119]

Online reputation management checklist

Discover 6 ways to use mentions

Access this checklist! →
ADS illustration

Influencer marketing is, today, a type of strategy that many brands and agencies already have in their marketing plan.

Branding, awareness, consideration or traffic are just some of the objectives that can be successfully achieved if this strategy is implemented as part of the brand's digital advertising.

Of course, you have to know how to do it to make the most of it and turkey phone number list optimize your budget.

As you can imagine, advertising a trendy product on a cooking television channel is not as effective as advertising it on a channel specific to the sector.

The same thing happens with influencer marketing.

If the right influencer is chosen , with clear objectives, the influencer marketing campaign will achieve them effectively.

The role of influencer marketing is increasingly broader and, as I said, it is included as another part of advertising actions, being managed by media planners as a new strategic part.