Do you want to leverage user-generated content to build a content database for your summer marketing campaign? Or are you hoping to leverage user-generated content to influence your potential customers’ purchasing decisions?
Whatever the answer, user-generated content (UGC) helps you achieve it all. User-generated content turns your audience into brand advocates and helps you deliver unique branded content.
In this article, we'll discover five different ways to create user-generated content for summer marketing campaigns and take advantage of the summer rush.
Let's dive in.
Have you ever stopped to think about the true power behind that jamaica phone number data candid product review you just read online? Or that Instagram post from your sorority girl showing off Glossier’s latest summer collection? These are all examples of user-generated content.
user-generated content
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User-generated content, often abbreviated as UGC, is any form of content – text, videos, images, reviews, etc. – created by a real person (read: customers) rather than by businesses themselves. It’s the digital equivalent of word-of-mouth marketing. And it’s been shown to have a considerable impact on purchasing decisions.