Types of communication strategies

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It is important for any type of business to understand how to effectively communicate with its target audience in order to:

convince consumers of the uniqueness of your product or service;
emphasize your advantages, for example, customer service, concern for customers;
build long-term relationships with clients, ensure high return rates and audience loyalty;
improve brand reputation.
A communication strategy will help to achieve these objectives.

There are different types of communication strategy. We will consider el-salvador phone number list two classic classification options: by direction and by method of communication.


By direction
In this classification of communication strategy there are two large segments:

External communications. This is a strategy for interacting with clients, partners, investors, suppliers. The goal of the external communications strategy is effective interaction with the target audience. As a result: an increase in the number of purchases, customer loyalty .
Internal communications. This type of strategy includes interaction with employees, teams and departments. The goal of an internal communications strategy is to unite the team to achieve the company's goals.
Most often, managers implement only external communication strategies, without paying attention to internal ones. But they are also important for business, as they allow you to create the right atmosphere in the team. It is especially important to develop a communication strategy for sales and technical support departments. That is, for those teams that work with clients.

By the method of communication
There are the following types of communication strategy: