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There is no universal market analysis strategy that would suit absolutely all types of business. Depending on the goals and available resources, different research methods are chosen. Let's look at the most popular ones.

Primary analysis
This type of research involves collecting new data that has not yet been processed. To obtain this information, different methods can be used:

Organize focus groups for surveys.
Conduct meetings with experts.
Interview employees.
Conduct surveys of the target audience.
Analyze activity on social networks.
Secondary analysis
This is an analysis that involves researching existing information. This could be ecuador phone number list internal company documents, such as sales reports or target audience data. You can also use ready-made marketing research, annual reports from other companies, and data from statistical services. This method is usually cheaper than the primary one, since it does not require expenses for collecting and analyzing information.

Quantitative analysis
This strategy emphasizes numbers and facts. It allows you to evaluate the market using available statistical data. Sources of such information:

State statistical services.
Publications in magazines where products are tested.
Current economic situation reports from banks.
Information from marketing organizations.
This data helps to better understand what volumes of products or services consumers are willing to purchase and what factors influence demand.