A campaign is literally a military campaign - that sounds quite martial, but it's not wrong if you think about it carefully. Because you probably won't win a single customer these days with the motto "At them with a roar". In contrast to blunt beating each other, a "campaign" means the planned use of resources. So we're talking about a well-planned marketing campaign that provides the right customer with information about the right product at the right time via the right channel. The complexity involved can be managed more easily with the support of campaign management software . It helps in all three phases of a CRM campaign: planning, control and evaluation, because good software measures the reactions of the recipients so that we can learn for the next campaign.
The right customer
The simplest solution when we want to sell a given product is also the most well-known: indonesia telegram data let's honestly call it "the Amazon principle". We search in our CRM system for customers who have bought this product or service. Then we look for customers who have a similar profile (same age, same gender, same interests). And we tell them that we have a great offer for them.
The right product
If our equation has another unknown, i.e. this time the customer is given and the product is the variable, we use the CRM system to determine the chances of cross-selling and upselling for our CRM campaign. We know from the relationship history which of our products a customer has already bought. So we also know what they are still missing and with what probability.