Benefits of using:
Accessibility of perception. Allows you to convey complex ideas in simple visual language.
Visual information. It facilitates understanding and assimilation of the material.
Persuasiveness of information. A professional infographic looks more persuasive than text. Often used to increase trust and brand recognition.
Memorability of information. Visual representation of data makes the memorization process easier than text.
Audience reach. Suitable for people who perceive visual information more easily than text. Application on the site attracts more visitors. And also increases page views.
Saves time. Allows you to quickly and effectively convey the essence to the audience.
Universality of application. Suitable for use regardless of the field of activity.
Infographics: examples of use by sphere
Business reports, comparative analysis, forecasts, instructions
Education visualization of educational material
Science research results, data visualization, comparison of theories
Marketing advertising, statistics, analysis, sales funnels
Journalism chronology of events, visualization of various information
Medicine anatomy, symptoms, healthy lifestyle chinese overseas australia data recommendations, instructions
Ecology climate change, pollution, conservation
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7 Best Services for Creating Infographics
Infographics are usually created in Photoshop or Illustrator. But it is easier to use an infographic designer, which replaces the necessary functionality of these programs. In this case, you do not need to study complex graphic editors.
The designers have an intuitive editor that even a non-professional can quickly figure out. An undeniable advantage is a library of ready-made templates. This will allow you to choose and customize the layout to suit your own needs.
Infographic Builders:
Canva is a popular project for creating graphics with a Russian-language interface. The free plan offers access to a variety of features, including those based on AI. Over 250,000 templates are provided completely free of charge. For $14.99 per month, additional features, premium templates, and access to 100 million stock photos are offered.
Piktochart – fast and easy creation based on layouts. The catalog contains thousands of ready-made templates for various fields. Suitable for creating presentations, reports, brochures, flyers, etc. The main functions are available for free. Advanced functionality by subscription from $ 29 per month. The new Piktochart AI service allows you to create infographics from scratch using AI.
Visme – suitable for creating images, videos, presentations. Visme AI Designer is able to create a ready-made layout based on text prompts using AI. There is integration with video hosting, data storage systems, marketing tools. Basic features are free, paid functionality from $ 29 per month.
What is PEST analysis and how to conduct it
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