Here we play sd eager to avoid loss and act quickly. It doesn't matter what the prospect opts in to – they can work with your email list, webinar, event or product launch.
The strong call-to-action phrase in the image below compels the customer to sign up and join the subscriber list.
Register now
Image via Pinterest
Write it in whatever language sounds natural to you. For example, you could write, "I want people to sign up for my email list."
From there, figure out how you can incentivize that action. You could say, “I want to offer a lead magnet to engineer database encourage people to sign up for my email list.”
Now you have cause and effect.
All that’s left is to create a CTA in an impressive and palatable format. You want people to take action immediately, so your copy needs to be highly persuasive.
Use the templates above in combination with the two exercises you completed to create your CTAs.
Top Tips for Creating Call-to-Action Phrases
Include a possessive determiner in your call to action, such as “yours” or “mine.”
Briefly outline the benefits of the content in your call-to-action phrase.
Use action words and urgency to encourage clicks.
Use words in your call to action that evoke emotion or enthusiasm.
Using the best software on the market to put these call-to-action tips into practice.
Bonus action phrase examples
There are also many specific call-to-action phrases that you can use in certain circumstances. In fact, the more specific, the better.
Call to action phrases for events
When it comes to events, you can use either an inclusive or exclusive CTAs. In other words, do you want people to feel like they need to meet certain qualifications or have certain skills to participate? Or do you want everyone to feel welcome?
For an exclusive CTA , you can use one of the following options:
Headline: Want to join us? CTA: See if you qualify!
Headline: Want to join an elite group of experts? CTA: Find out if you're eligible
Headline: The event of the year is next Saturday. CTA: Will you qualify to participate?
For including a CTA , you can use one of the following options:
Caption: Come one, come all! CTA: Register to participate now!
Headline: Want to join your fellow professionals? CTA: Attend our event next weekend!
Headline: We'd love for you to join us! CTA: Register here!
You can customize these calls to action with specific details like dates, times, event types, and more.