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Email copywriting isn't always a gift. Some people are naturally more adept at it, but it can be learned just like any other skill.
You may not be a fantastic writer. That's okay. If you follow our 19 tips for writing emails, you'll be in a better position to succeed.
Think like a consumer and a marketer. What would you want to be said if you received an email from your company? And more importantly, what would you want to take away from it?
Be as authentic as possible. Pretend you are talking to a friend. When discussing products, present the potential benefits to your target audience. Don't talk about features and specifications.
Be concise – at least at first. Older subscribers can handle longer emails, but you don’t want to scare them off right away.
And don't be afraid to get personal. Share anecdotes, stories, and details about your life. A behind-the-scenes look can also work.
Shorten your paragraphs, choose your words wisely, and consider psychological principles in your email writing. Use easy-to-understand language to boost your conversion rates and make your call to action as compelling as possible.
But try not to let all this information intimidate you. You'll be fine as long as you focus on providing value.
Ecommerce email marketing can do wonders for your bottom line. In fact, many entrepreneurs rely heavily on their email lists for product marketing, sales, leads, and more.
However, you need to know how to use email marketing the right way. Today, we'll show you how.
What is eCommerce Email Marketing?
What is eCommerce email marketing?
Ecommerce email marketing refers to the process of collecting email addresses from interested consumers and investor database sending regular emails to promote promotions, share discounts, offer free shipping, highlight new products, and more.
Essentially, it is a direct line of communication with potential and existing customers.
People who sign up for your email list want these incentives. They're interested in your annual Memorial Day Sale, for example, or your ever-expanding product line.