Gratitude goes a long way toward convincing someone to buy something they've already abandoned. A sincere thank you to the reader for visiting your website and selecting an item from your inventory.
You don’t have to go all out. A simple sentence or two will work just fine: “Thank you so much for visiting [Company Name] and adding [Product Name] to your cart. We appreciate your interest!”
Show the reader how unique your product is and why they should buy it
We've already mentioned that people abandon their shopping carts for a myriad of reasons. Unfortunately, it's not possible to find out why a specific customer abandoned their cart.
As a result, you need to position your product in the best possible light. Focus on communication value, ease of use, uniqueness, affordability or quality. Of course, you can mix and match as you like.
The important thing is to give the reader a reason to reconsider abandoned items. If you are persuasive enough with your copywriting , you will generate many more conversions.
Look at some product descriptions on an e-commerce site you like. Read what the companies are highlighting about the product, then use that information to inform your email copywriting decisions.
8. Offer an incentive in abandoned cart emails
Another way to improve conversions on abandoned cart emails is to provide an additional incentive.
It could be a discount code, free shipping offer, bundle offer, or anything else that adds more value to the paytm database transaction.
Leverage customer reviews and testimonials in abandoned cart emails
There's nothing wrong with a little bit of hype, as long as it's justified. People often make decisions based on what others say about a product or service.
Put yourself in the customer’s shoes again. If you were shopping for a product on Amazon and saw the following two user review statistics, which one would you be more willing to buy?
Leverage customer reviews and testimonials in abandoned cart emails2018 06 21 01 29 07 Window
The first one, right? Not only does it have far more reviews, but it also has a 4.9-star rating. The second one only gets 2.3 stars.
Add reviews, testimonials, and other examples of social proof to your emails. Make sure they are specific to the product—otherwise they are useless.