All companies, regardless of their industry or size, rely on sales to survive. Although it may seem like a simple process, exchanging a service or product for a sum of money involves several factors that change depending on the scenario and the needs of the customers.
During and after the coronavirus pandemic, for example, there was a significant increase in online sales and those who wanted to differentiate themselves from their competitors had to change their tactics and update their sales tools using e-commerce, online chats and WhatsApp to communicate and offer their products to interested parties.
But contrary to what many people think, you don't need to be born with special skills to sell your products. To help you, we've brought you some practical tips that you can start applying today in your company and sell more. Check it out!
1. Target your audience
There are several types of customers that can vary based on factors such as age, gender, particularities and preferences, professional routine, among other factors. Each one has their own purchasing profile and trying to win over all of them is one of the most serious mistakes a salesperson can make!
You need to find out who your company's target architects email lists audience is and work on your sales funnel. To do this, gather as much information as possible about your customers , ask for feedback and, if you use a digital tool like a blog, create interesting content that attracts their attention and subtly directs them towards making a purchase.
2. Be competitive
To stand out from the competition and attract the attention of your customers, you also need a dose of competitiveness. But of course, it must be used in a balanced way to influence positive actions in your day-to-day work.
3. Qualify your team
Teamwork creates greater motivation to overcome challenges. If you have a sales team or are part of one, support your partner and share experiences. Everyone should be willing to improve and want to learn more about sales tactics and methods.
To assemble a quality team, it is important that they know how to make a good presentation to the client. To learn how, watch the video below:
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4. Develop your sales script
Sales scripts work as an approach guide to attract your consumer and help guide salespeople from the first contact to the post-sale. There are some ready-made templates available, but it is interesting for each company to adapt the text to have a personalized script for its customers, for each stage and for the contact channel it uses.
Always remember to use language that is relevant to your target audience and make changes whenever you identify points that can be improved to ensure a better experience for your customer.
5. Add value to what you sell
One of the greatest skills of a salesperson is to add value to what they sell. This factor, today, is more relevant to a customer than whether the price is lower or higher than the competition.
A customer who enters a store to buy a pair of sneakers, for example, came there for several reasons. The role of the salesperson is to identify what those reasons were and answer all their questions so that they feel comfortable and confident about spending their money there.
Are the sneakers for walking or running? Is he interested in a specific model? Did he get recommended to buy them at the store by someone, did he see an advertisement or did he just happen to come in?
All of these questions are relevant so that a sneaker is not sold as just a shoe. The seller can offer a Nike running shoe that is exclusive to the store, see how that already sounds different?
6. Be prepared to hear “no”
People are not prepared to hear no, but understand that even applying all the techniques and listening to your client, you do not have total control over a sale , as it also depends on the conditions of the other party involved.
It is very common for salespeople to hear the phrases “I’ll think about it”, “I’ll talk to my husband” or “I’ll get back to you later”, but this does not mean that you are not doing a good job. This contact that did not end with a sale at first could lead to future negotiations, so do not waste any service.
7. Use digital tools to your advantage
Now, if you want to know how to sell more online, this is the golden tip: use the valuable resources of digital marketing. Promoting your brand and products via email, social media, WhatsApp, and chatbots for customer service will help you reach more people at once and more quickly.
8. Build customer loyalty
Your contact with a customer doesn't end immediately after the sale. You need to have an efficient after-sales service to build customer loyalty and convince them that the purchase was a great one. Offer discount coupons, suggest promotional kits and send interactive messages on festive dates.
This closer contact will help the consumer remember your brand and, if their experience was good, recommend the brand to other people .
9. Offer multiple payment methods
This tip may seem simple, but it can be one of the deciding factors in a purchasing decision. In some cases, it is even more important than the amount paid for a product or service. Some people prefer to pay in cash, others by bank slip, credit or debit card. Not offering any of these methods can make you lose the sale to the competition.
10. Network
Having a network of contacts is also very important to promote what you sell. There is no point in selling a quality product or offering a great service if no one knows about it or talks about it. The famous “word of mouth” is still a tactic that works well to increase sales.
So, did you like our tips for selling more? We hope you have success in your business! By the way, take advantage of your reading to also check out our post on WhatsApp Business and better understand this commercial tool and what it is for.