In addition to the target group, you should of course consider which tone suits your company. Once you have determined this, it should be applied to all of your communication. The classic rules for online texts are the basis for understandable content in UX writing:
Short sentences
subheadings
listings
paragraphs
Active instead of passive
It often helps to keep asking yourself china phone number list questions and to regularly question the text:
Does my target audience really know what I want to say here?
Does the sentence/text raise questions?
Does the text, button, etc. create an incentive to engage further?
For texts that are less technical, it can also help to ask yourself whether an outsider or layperson would understand the text. If technical terms are unavoidable, the focus is even more clearly on the target group. After all, your target group is ultimately the audience that reads the text.
What do B2B companies gain from this?
It's worth putting your own company language to the test. Of course, UX writing isn't used to generate leads directly. But it does help make them more successful.