The Web Content Accessibility Guidelines (WCAG) are an international standard for the barrier-free design of Internet offerings. They create guidelines for barrier-free web content. These include four principles: perceptibility, usability, comprehensibility and robustness. These are discussed in more detail below:
perceptibility
People with visual impairments rely on images being cyprus phone number list provided with alternative text. With the help of reading applications, the image description is used to output the content in speech. This way, people who cannot see the image can still locate what kind of image it is. B2B companies should therefore ensure that images are marked with alt tags when uploading them to websites etc. Alt tags are usually between 70 and 140 characters long. The content should simply briefly describe what can be seen in the image. Search engines also evaluate these texts and include them in the ranking.
usability
Due to motor impairments, many people cannot use a mouse to navigate websites. B2B companies should therefore urgently enable the website to be navigated using the "Tab key". This works with special HTML elements. When designing, it should also be ensured that navigation points are designed with sufficient space between each other.